What is Digital Marketing? It is the form of Marketing that uses internet and digital technologies such as computers, mobile phones and digital platforms to promote and sell products and services. Social Media Platforms like instagram, google, Facebook, Youtube, etc are the heart of Digital marketing. People and Business can advertise their product and services through the means of paid ads, reels, content and influencer through social media platforms. It is far better than traditional marketing because it is affordable, effective and efficient so even small businesses can use it to increase their profit. 

Importance 

1. Digital Marketing gives more control to advertisers and businesses so that they can specifically target their customer instead of randomly advertising like in traditional marketing.
2. It is cheap and if used properly it can generate revenue without paid ads and paid monetization.
3. The internal system of Digital Marketing is so systematic  that it lets small businesses and startups compete with bigger empires even with low budgets. 
4. It enables businesses to engage with their customers in real time while simultaneously collecting valuable real-time data to analyze behavior, preferences, and campaign performance.
5. It lets  businesses promote their product in the global market and know the global demand .

Main Components

 There are many  processes in Digital Marketing through which one can advertise and sell their product. Some of them are described below:

1. Social Media marketing: Social media platforms like instagram, facebook, youtube, google and Tiktok are used for promoting the product and services.
2. Content Marketing: Contents are created which are capable of grabbing viewer attention at the same time product and services are promoted in the same content.
3. Email Marketing: Personalized emails are sent to leads and customers in a time interval  to nurture them.
4. Pay-Per-Click(PPC) Advertising: Platforms like Google and Meta provide facilities to advertise the product and services on their platform by paying a certain amount of charge to them. 
5. Search Engine Optimization(SEO): SEO is mainly done for websites in google which help websites to appear at the top of the search bar ( or ranking website in top)  whenever someone searches for certain products and services. 
6. Affiliate Marketing: Partnering with other brands, influencers and people for promoting their product and services for a commission.
7. Influencer Marketing: Collaborating with influencers to reach larger audiences in less time.

 Strategy 

Investing in Digital Marketing without a proper vision and mission and planning is a waste of capital and time in business. It is more effective and powerful than Traditional marketing but if it is done the wrong way it can take business in great loss even if the product and services are genuine. Before beginning it is important to do research on market size of product, importance of product and budget of marketing. Ads and content should be made according to market trends, so that it grabs viewer attention. After starting digital marketing one must keep track of data and should change their marketing strategy from time to time because it is like doing experiments. Different strategies may give different results, so choosing the best one is important. One must give a reply to the customer on time delay on reply may cause the customer to change their buying mind set. 

Common Myths About Digital Marketing

1. “ It’s too expensive”: It’s is not expensive. It’s very affordable that even small local  businesses can   afford it. 

1. “Only big companies can benefits”: In digital marketing it depends on how you advertise  your products to consumers. It’s not about investing a lot of money on advertising, it’ s about creativity and continuity.
2. “I need to be tech-savvy to do it”: If you want to do marketing on a surface level you don’t need any technical knowledge but you want to do in depth digital marketing you need knowledge regarding some Important Application and also creative mind but not in depth technical knowledge.

Now , Digital marketing has become the main reason for the success of many businesses. If Digital marketing is used properly it can create more opportunities and profits for businesses but it  can be cursed if it is used without proper knowledge. The digital marketing field is getting more advanced day by day so it is necessary to upgrade oneself according to time.